Google AdSense is a program that runs on Google network and allows publishers of blogs and/or websites to earn revenue by automatically serving visitors to these sites with online ads in form of texts, graphics or other interactive media.
Advertisers who want their products to gain popularity usually pay for their products to be advertised and Google chooses the websites that are compatible with the product in question.
The program was first released on June 18, 2003 and works on a cross-platform operating system; which is a web based application. It falls under the larger umbrella of Google AdChoices program; hence ads posted using AdSense have the triangular-shaped AdChoices icon.
THE DIFFERENCE BETWEEN ADSENSE AND ADWORDS
The two programs, which are both Google products, cause some confusion when it comes to differentiating the tasks they were designed to perform.
With the Google Adwords program, a publisher’s advertisement appears on relevant Google search results and also in Google’s other network of partner sites. With the Google AdSense program however, the advertisements appear on individual websites that have been specified by the publisher.
HOW GOOGLE ADSENSE PAYS ITS USERS
The most important aspect of AdSense is that it provides revenue for one’s blog or website. The amount that a publisher makes from the advertisements is dependent on two major factors:
a. How much traffic the website gets.
The more popular a website is, the more revenue a webmaster can make from using AdSense. This means that sites that are fairly new will not make as much income as the well established ones when it comes to advertising.
b. How much the avertiser is willing and able to pay per click.
While some advertisers are happy to pay a good amount for their proucts to be posted on a website, others are not as generous and therefore posting their advertisements will definitely bring in a less than expected amount at the end of the day.
Publishers who use AdSense get paid according to the earnings per click; which can also be referred to as cost per click. The revenue made is split in a ratio of 68:32, which means that for every dollar made from an advertisement, 68 cents goes to the publisher while Google retain 32 cents.
AdSense publishers receive payment on a monthly basis as long as the minimum thershold of $100 is attained and/or exceeded.
HOW TO REGISTER FOR AN ADSENSE ACCOUNT
Step 1: Go to the AdSense sign up page.
Step 2: You can either choose to create a new Google account or to use your existing Google account.
Step 3: Enter the name of the website to be linked with your AdSense account and choose the language to use for content (usually also the primary language of the website). After that, enter the URL of your website . be sure to do so without adin the “http://”
Step 4: Enter the payee name that is similar to the name on your bank account details. This is important because some countries do not allow for a change in the name after the account has been set up. When that is one, add your contact information and the other required details.
Step 5: Read the AdSense policies and agree to each of them by checking all the boxes.
Step 6: Once sure that all the information is accurate, click Submit.
HOW TO SIGN IN TO YOUR ADSENSE ACCOUNT
Step 1: You can choose to sign in using your current email address; but it is easier to get an AdSense approval if the email address is domain specific.
Step 2: After signing up, you need to add AdSense codes to your blog. After adding the code, Google reviews the application and sends you an AdSense PIN to activate the account.
Before receiving payments via AdSense, you will be required to submit your tax information.
Account registration request can be denied because of a number of reasons:
1. If a website does not follow the required policies
2. If a user has a pre-existing AdSense account
3. If a user has not attained the legal age required to be an account holder (18 years)
HOW TO CREATE AN ADVERTISEMENT ON GOOGLE ADSENSE
Verified AdSense users can log in to their dashboards and create an ad unit.
Step 1: In the left navigation panel, click on My Ads.
Step 2: Select Content.
Step 3: Select New ad unit
Step 4: Give the unit a name of your choosing; preferrably a name that you consider to be catchy and will not have a hard time remembering.
Step 5: When creating an ad unit, the publisher gets to specify the size of the advertisement,the type(whether graphical or textual) and the style (texts colours and border design).
Step 6: Preview the ad you’ve created.
A maximum of three ad units can be displayed per webpage. It is advised to place the ad in an area that can be seen by visitors, but does not get in the way of them getting the content of the site.
ADVANTAGES OF USING GOOGLE ADSENSE
1. Customisation of the ad
AdSense gives one the option of customizing the ads that are displayed on their websites. This is essential in complimenting the design of the site and perhaps even adding to the overall appeal of it. Advertisements that cannot be customized can easily contrast with the chosen theme of the website therefore tampering with its appearance.
2. Google upgrades
Being owned by Google, AdSense is constantly unergoing upgrades in order to improve the user experience. In addition to this, enhancement of the performance of the program is another reason for the constant upgrades. This helps make the online experience satisfactory to advertiser, readers and bloggers alike; given the fact that Google has extremely experienced developers on its team.
3. Ease of payment scheme
Unlike other virtual advertising programs, AdSense has an easy payment scheme for the publishers. The money is either deposited in the user’s account or a check is handed to the user’s dooerstep. This increases the trustworthiness of the program as users know they never have to worry about wasting time on following up on payments.
4. Provision of ads by Google
Unlike other sites that require the publisher to look for his/her own advertisements, AdSense provides the ads that are most likely compatible with the website and in line with the content. Not only does this help add to the overall intent of the site; but it also gives the visitors access to products related to the site which increases the efficiency of the site. In turn, product sales increase and traffic increases as well; making it a win for all the shareholders.
5. Easy to use
Even for amateurs, AdSense is easy to use because it does not require much technique and know-how to understand. The requrements are laid out in simple language and the whole program is set up in a manner that is easy to manipulate. This makes the interface very user friendly and the experience of using it very satisfying.
6. Multiple websites can use one account
For a user with multiple websites, there is no need to open a different account for each website. With AdSense, one account can cater to many websites per time. The revenue collected from individual websites merges in one account; making it easy for the threshold minimum to be attained. This is not a feature that is present in many cost per click programs, which gives AdSense an advantage.
7. No product required
A blogger or webmaster need not have a product to sell for them to qualify to use AdSense. The only requirement to have is a website or blog, even if it provides information or is for entertainment. This makes it an easy way to make money since little amount of time is needed looking for product information and one can just stick to uploading content on their websites.
8. Helps keep visitors on the site itself
Google offers a web search when using Adsense; which helps to keep the visitors on the site for much longer. This is essential in maintaining a steady stream of traffic and also; it means that visitors to the site actually go through the content and don’t just give it a quick overview. This makes it easier for them to visit the site at a later date. In addition, the search option also helps to generate clicks on the ads; thereby increasing the income a publisher makes from the ads posted.
9. Free to use
There is no fee to be paid to Google after a fixed period because AdSense is free to use. Once an account has been set up, it can be used to earn revenue by anyone. This makes the ease of use more pronouced therefore increasing its user friendliness.
DISAVANTAGES OF USING GOOGLE ADSENSE
1. Not suitable for small website owners
It might take a webiste owner a long time to gain enough popularity to attain the $100per month threshold when advertising a product. This makes it unsuitable and highly unlikely for them to use AdSense.
Many people are now using adblock to protect themselves from viewing unwanted ads while they are online. This makes it very hard for the publishers to get the ads viewed even if the traffic on the webiste is substancial; which in turn makes it difficult to earn revenue from the ads.
3. Pays little
Compared to other online advertising programs, AdSense pays the publishers very little, which is hard especially for a publisher who depends on that revenue for basic needs. This makes webmasters prefer to use other competing sites, thereby giving the competitors an advantage.
4. Long registration process
The registration process is very long and the approval itself is not guaranteed. This means a person may have to go through the long process and still end up without an account in the end. Though the process is long to ensure that care is taken so that sensitive information required does not fall into the wrong hands, it can be disheartening and cause potential clients to opt for other virtual online advertising programs.
5. Poor customer care services
If an AdSense user has any questions or needs any clarification when using the program, it is very hard to get feedback from the AdSense team and it might take upto or longer than a month to get a response. This leaves many AdSense users at the mercy of consulting on online forums, which can very easily provide inaccurate information and be misleading.
6. Click fraud
Click fraud occurs when a user clicks on his own ads in order to inflate the advertiser’s cost or increase a punlisher’s revenue. This can also be done by a rival publisher to lure another publisher into a false sense of security. Once Adsense track down the click fraud, the revenue of those clicks is deducted from the total amount; making the revenue less than anticipated. This has made affected clients move to competition to avoid the situation from reccurring.
Google AdSense is one of the largest digital marketing platforms due to its efficiency and reliability. It has established a strong client base over the years and has diversified the users worldwide. Millions of people can easily access its services and make money from it by having websites and/or blogs. Millions more interact with AdSense unknowingly by clicking on advertisements that appear on websites. AdSense is not just accessible via computers; the developers designed it to be a platform that can be accessed through smartphones, tablets and many other interface.