The easy way to sell is through your existing clients; that’s a fact. If you can keep
yourself on your client’s minds long enough every several weeks, they will keep
buying from you or they will send you some referrals for you to work with–which is
Now, direct mail or newsletter work pretty well in that department, but there is no
replacement for client’s feedback because you will not only get first-hand
information about what you’re doing right and wrong with your business and how
you may improve those aspects, but you will also be putting yourself in your client’s
mind, and that will lead into new contracts and contacts.